Our take on Nashville-style chicken which has an unparalleled flavour and heat combination, it is a must-try.” “We are looking forward to fans visiting these new locations and trying our evolved menu offering, including our new SIDES Hot Chicken. “Our first ever high street store will be a special moment for all of us and we cannot wait for everyone to try them as they will be a real celebration of the Sidemen ahead of our ten year anniversary as a group. Josh Bradley (Zerkaa), The Sidemen, said: “The fans have been crying out for more SIDES locations, so we are excited to meet the fever pitch demand with more restaurants across the UK. SIDES is part of the group behind the exploding fast-casual chain German Doner Kebab, Choppaluna, Island Poké, and XIX Vodka, a further Sidemen brand. The flagship restaurants will be larger, with screening spaces alongside room for parties and launch events. The fried chicken brand has been developed by the YouTube collective, The Sidemen.Īs part of growth plans, the fried chicken brand will be opening in the UK’s leading shopping centres to accompany its existing virtual restaurants. Robin Mehta, CEO of SIDES said: “We are keen as a brand to keep evolving and our new high street restaurants will do that alongside furthering our reach in the UK as part of our larger growth target of 200 SIDES sites globally in the next 10 years.” ![]() The chicken brand, which is part of the Virtual Hero Group, is set to open its first dine-in restaurant experience on the High Street this year. The plans will create 100 jobs and will expand the brand’s footprint into the North of England and Scotland. The Fried Chicken brand SIDES is to open ten locations in 2023, with expansion across the UK.
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